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Digital Marketing Coordinator

Marketing
Winnipeg
June 4, 2025
inperson

Summary

The Digital Marketing Coordinator is primarily responsible for executing and managing day-to-day digital marketing efforts email campaigns, social media content, and website updates. This role plays a key part in growing our online presence, generating engagement, and supporting lead generation across our core markets. In addition to digital execution, the role also provides support for trade show coordination, product launches, and internal marketing needs as required.

Responsibilities

Digital Campaign Execution & Content Management · Collaborate with the Director of Marketing to develop and execute a forward-looking marketing calendar across email, social media, and digital channels. · Manage and schedule weekly social posts, monthly email campaigns, and quarterly initiatives tied to product launches or funding cycles. · Build and optimize HubSpot campaigns with segmented content, clear CTAs, and automated workflows to drive lead generation. · Post and manage content across LinkedIn, Facebook, Instagram, and YouTube, ensuring alignment with brand messaging in partnership with the Copywriter and Content Manager. · Maintain and update key web pages, product listings, landing pages, and blog content in WordPress, coordinating with freelancers or developers when needed. · Format and publish content to meet accessibility, brand, and audience standards for healthcare, transportation, and institutional decision-makers. Lead Management & CRM Support · Oversee smooth lead capture, integration, and assignment between HubSpot and Salesforce. · Ensure CRM data accuracy, resolve integration issues, and support attribution tracking across campaigns. · Collaborate with the Sales team to improve lead workflows and follow-up strategies. Creative Assets & Collateral Development · Design and produce marketing materials using Canva or Adobe InDesign, including brochures, one-pagers, banners, web graphics, and ads. · Support new product launches with digital and print-ready materials such as landing pages, imagery, email campaigns, and sales tools. · Manage promotional inventory and branded apparel for staff and partners, ensuring items are current, well-stocked, and aligned with brand standards. Trade Show & Event Marketing · Coordinate all marketing aspects of trade shows and events, including booth bookings, collateral preparation, shipping logistics, and branded displays. · Collaborate with Account Executives to tailor materials to specific markets and support lead capture and follow-up after events.

Attributes

Digitally Skilled – I have strong technical proficiency with marketing platforms such as HubSpot, Salesforce, CMS tools, and social media channels. I’m confident navigating digital systems and adapting to new technologies quickly. Detail-Oriented – I take pride in crafting accurate, high-quality content, scheduling campaigns, and maintaining brand consistency across all channels. I understand that the details matter especially in copy, formatting, and timing. Creative & Brand-Focused – I bring a creative mindset to content creation and campaign development, always ensuring that messaging and visuals align with the brand’s identity and voice. Organized & High Attention to Detail – I thrive when juggling multiple priorities like email marketing, trade show prep, and lead management. I stay organized, meet deadlines, and never let small things slip through the cracks. Proactive Planner – I work 3–6 months ahead to align campaigns with product launches and funding cycles. I anticipate needs, manage timelines, and help the team stay ahead of the curve. Collaborative Team Player – I communicate and work well across teams from Revenue to Sales to Content ensuring projects are aligned, timelines are respected, and outcomes are delivered. Adaptable & Resourceful – I’m comfortable shifting gears between creative tasks, data tracking, and event coordination. Whether creating content or troubleshooting a CRM issue, I adapt quickly and find practical solutions. Accountable – I take ownership of my work and results. I follow through on my responsibilities and actively contribute to a high-performing marketing team. Effective Communicator – I write clearly, speak confidently, and know how to tailor my message for different audiences whether it's an internal update, a customer-facing email, or collaborating with freelancers

Software/Technology/Platforms We Use

HubSpot & Salesforce – For email campaigns, lead tracking, marketing automation, and CRM management. WordPress – To update website content, product listings, and landing pages. Social Media (LinkedIn, Facebook, Instagram) – For post scheduling, content publishing, and engagement. Adobe Creative Suite & Canva – To design branded materials, graphics, and social content. Asana – For managing marketing calendars, project timelines, and task coordination. Google Workspace & Microsoft Office – For reporting, collaboration, documentation, and content planning

What Success Looks Like

You step into the role ready to drive execution across multiple digital channels. Within weeks, you're confidently managing email campaigns, scheduling engaging social content, and maintaining up-to-date, brand-consistent webpages. You become a dependable contributor, ensuring leads flow smoothly through HubSpot and Salesforce and collaborating seamlessly with cross-functional teams. Your proactive approach to planning and campaign alignment keeps projects on track and stakeholders informed. Within a few months, your marketing execution is setting the pace content is timely, trade shows are flawlessly supported, and digital campaigns generate measurable engagement. Your ability to balance creative detail with operational efficiency makes you an integral part of the marketing team’s success.

Benefits

Dental Care, Extended Health Care, RRSP Match, and Vision Care
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