MoveMobility logo with green and grey text and curves

Market Research Specialist

Marketing
Winnipeg
April 22, 2025
inperson
Join a mission-driven team transforming mobility and healthcare across Canada. At MoveMobility, your work as a Market Research Specialist will directly support communities by helping the company offer innovative, and adaptable vehicles that meets customer and industry needs.

Who we are?

Headquartered in Winnipeg, Manitoba, MoveMobility is a manufacturer that converts vehicles for use in the wheelchair accessible community as well as building mobile medical vans for commercial use. The business has been growing rapidly over the past eight years with no plans of slowing down. We believe that everyone should have access to healthcare, and to safe, reliable, and cost-effective transportation options, regardless of their accessibility needs and mobility challenges. In this spirit, MoveMobility is proud to be the industry leader for innovative and user-friendly vehicles designed to be accessible for all. Our specialty is growing with communities and organizations across Canada to equip them with the tools to provide diverse, custom mobility solutions.

We are an innovative company always looking to push the boundaries of what can be done in a vehicle to support our core focus. We strive daily to build a strong tribe of believers within the team to make our work purposeful and fulfilling.

We run on EOS and operate with a high level of trust and accountability that demands the best from everyone. We are a family-owned business and want to grow the business to the next level by hiring top talent that allows the business to grow in structured and manageable way.

Our Core Values: Be Kind | Be Structured | Never Satisfied  |  We Can  |  Upstanding

Grow With Us

The ideal candidate for the Market Research Specialist role is a strategic, data-driven professional with 3+ years of experience in market research, customer insights, or product innovation. They excel at gathering and analyzing qualitative and quantitative data to identify trends, customer needs, and market opportunities. Proficient in research tools and analytics platforms, they turn complex findings into clear, actionable recommendations. Comfortable working across teams, they effectively collaborate with Marketing, Sales, and Innovation to align product development with real market demand. Strong communication skills, industry awareness, and a background in Marketing, Business, or a related field make them a key asset in driving growth and informed decision-making.
The Market Research Specialist identifies market opportunities, trends, and customer needs to drive innovation and ensure product development aligns with real market demand. This role collects and analyzes data from surveys, trade shows, competitor analysis, and focus groups to support business growth. Acting as a bridge between Marketing, Sales, and Innovation, it ensures that every new vehicle or adaptation meets customer and industry needs. Additionally, this role identifies new market segments where existing vehicle models can be adapted with minimal investment, expanding the company’s reach while optimizing resources.

Duties and Responsibilities

•Conduct market research to identify gaps, trends, and shifts, uncovering innovation opportunities. •Gather intelligence through customer engagement, trade shows, surveys, focus groups, and reports. •Assess opportunities to adapt vehicles for underserved markets and explore new use cases based on trends, insights, and analysis. •Analyze data from internal and external sources to provide actionable recommendations. •Collaborate with the Innovation team to ensure insights inform product development. •Work with Marketing and Sales to translate customer insights into strategies aligned with business goals. •Identify key industry professionals and decision-makers, determining the best approach to gather insights. •Analyze performance data, demand, and feedback to refine product offerings and positioning. •Develop reports and presentations to effectively communicate findings to stakeholders.

Qualifications

•3+ years in market research, business analysis, or product innovation, identifying market opportunities. •Skilled in customer interviews, focus groups, and trade show intelligence gathering. •Proficient in qualitative/quantitative research and competitive analysis. •Highly organized, managing multiple projects and communicating insights effectively. •Strong communication skills for engaging industry professionals and gathering insights.

Education

•Post secondary education, bachelor’s degree in Marketing, Business, Economics, Market Research, Product Development, or a related field. •Additional certifications in Customer Experience, Product Innovation, or Market Intelligence are an asset

Experience

•Market Research Analyst, Business Analyst, or Research Associate in corporate or agency settings. •Consumer Insights Specialist with expertise in surveys, focus groups, and data analysis. •Industry Consultant or Researcher with experience in market segmentation and competitive benchmarking.
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What happens if you submit the form?

We understand that you don’t want to receive multiple phone calls, emails or spam. You just want to speak to a commercial mobility specialist who can answer your questions about accessible and mobile medical vans.

If you submit the form or request more information from us, here’s what will happen:

  • Within one business day, you’ll receive a phone call from one of our commercial mobility specialists at the phone number you provide. Click here to Meet the Team.
  • If we miss you on the phone, you’ll receive a voice message to call us back. You’ll also get an email to let you know we tried to connect but missed you.
  • Once we’ve connected, your commercial mobility specialist will have a few questions for you to understand what type of vehicle you’re looking for help with.
 
If at any point during the process you feel we’re just not the right fit for your community or organization, just let us know. 

 

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Let us know what you’re looking for help with and we’ll be in touch.